I started in social media marketing as a small business owner. I was then Director of Marketing for a $600 million automotive group. I’ve seen (and tried) a lot of things that work on social media. Also a lot that doesn’t work for businesses. Things change quickly.
Here are the things that are working now. The interesting thing is that these things work for both size businesses I described above.
On social media, the only difference between a $100,000 business and a $100 million business is the budget behind it.
Top Ways any Business Can Excel at Social Media
1. Use Facebook ads.
I think this is the #1 way people can promote their business on social media. Post with a link back to your website and your contact info, and promote it to your market.
I’m working with an automotive client now. We are buying ads in $500 increments. The last one we did sold 7 cars off his lot. That’s a heck of an ROI.
2. Make sure all of your social media posts contain your contact info.
Make it easy for customers to contact you. Add your contact phone and website. This is big.
3. Use HD video.
You will continue to get traffic and leads for free from an HD video on YouTube. There are multiple types of video you can use. Whiteboard, Animation, Video Tutorial, Customer Testimonial. I just had a client create a drone aerial video for their business. They all work to get your business visibility.
4. Make sure your website is mobile responsive.
Google is now indicating in search results which sites are “mobile friendly.” If your site is over 4 years old, it’s probably not. Easy way to test is click here.
**If your website isn’t mobile responsive and you need to upgrade, contact me at 225-283-4455 or visit my website design company website at www.redlinehd.com. <==Business plug
5. Build an email list and then email your customers. But provide value.
When I owned a fitness franchise, this was our single biggest source of new memberships. Better than radio. Better than billboards or mailers. MUCH cheaper.
We also did this when I was at the automotive group. It generated $26,490,313.00 in revenue in seven months.
Not every email we sent offered the customer value. All the emails that worked offered value.
6. Start a Blog.
If you don’t have a blog for your business, you are missing potential traffic and sales you could be getting. Even if you write once a month. Or less.
This is one of the big things that I’m going to focus on in 2015. I use a WordPress website hosted by Bluehost. It currently costs under $5/month and comes with a domain name. I can’t recommend both of these services enough.
7. Update your company info and your personal profile on LinkedIn.
Over 300M people. This has been so valuable for my company that I teach an online course on how to boost your LinkedIn profile. If you’d like to take it, you can get it for a 50% discount here as a thank you for reading this.
8. Become a resource for your customers online.
Do you sell trucks? Provide your selection of diesel trucks. Do you sell homes? Provide a list of the homes for sale in a certain neighborhood in your town. If you’re a business on social media, people expect business posts. Become a resource to them.
Give these things a try and I guarantee results or your money back. I’ll probably add on to this post in the near future so join my email list and I’ll update you when I post.
Cheers to your success!
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