15 Ways to Pimp Your LinkedIn Profile

Most people’s profiles on LinkedIn suck.

That’s a good thing. It makes it way easier for your profile to stand out. A good LinkedIn profile means more business, more jobs, more professional connections, more dates :). Just joking.

But not really.

I joined LinkedIn in 2008. My profile sucked until about 2013. Since then I’ve connected with 5,011 professionals (as of this article). I’ve gotten job offers via LinkedIn. I’ve taught over 8,522 students how to improve their profiles . And the cool thing about LinkedIn...

I get to learn something new about LinkedIn every day.

You can view my current LinkedIn profile here. You can see how it ranks below. I only add it below so you have proof that I'm not bullshitting you. 


Here is my list of 15 things that you can do to supercharge your LinkedIn profile. It was going to be 10, but I overdosed on caffeine today.

If you'd like to get this article as a pdf checklist with 4 additional bonus tips, click the button below and I'll send it to you for free.  


*These are not in any order of priority. This is simply my brain dump :)

  1. Add a great profile picture. Should seem obvious, but a lot of people don’t have them.  This one step will triple your visibility, connections, and benefit from LinkedIn.
  2. Write a headline that sells you. Make sure you describe what you do, what you are good at, what you offer to customers or clients.
  3. Make your Summary a sales letter. Write a personal statement that tells people who you help and how you can help them. Use keywords that you want people to find you for.
  4. Update your work experience. Treat this like a resume. Whatever you would put on a resume, add it in your work experience. Use specific numbers where applicable. "I increased sales by $13.4 million." Numbers capture attention and point to a specific result. 
  5. Add keywords to your interests section. Use keywords that you want people to associate with you. Commercial lending, real estate investing, social media consulting.
  6. Update your education. Tag your university. People will find you by searching your school. Include any certifications or awards. 
  7. Get more endorsements. Add skills that you want people to endorse you for. Endorse your connections for skills that they have. With endorsements, the more you give, the more you get. Trust me.
  8. Add photos or links of your work product. Each job and summary allow you to upload sample images or links to your work. Upload graphics, presentations, links to websites you have built, etc. This is a relatively new feature that most people don’t utilize. This will set you apart immediately. Check out how I did this here.
  9. Add publications. If you were ever published, quoted in an article, etc. Add a link to the article if it's good. 
  10. Add certifications. Anything you’ve been certified for. Real estate, website design, etc. Make sure to link to the company on LinkedIn. 
  11. Follow influential people in your industry. This will associate you with the biggest names in your industry. People listen to people with influential friends.
  12. Post regularly. Your work updates, interesting articles you’ve read, projects you have completed, things that you have worked on with team members. It’s even a good idea to post funny stuff. Most people don’t so it will set you apart. Just remember to keep it professional. Or not. Push the envelope.
  13. Post on the blog. LinkedIn now has a blog feature where you can post articles. Write an article, comment on an article, add announcements. Anything you post in this section will be announced to all of your connections. 
  14. Add lots of connections. Everyone you know. People you’d like to know. Add all connections from your gmail or outlook account. All connections from your iphone or android. This is the fastest way to get a lot of new connections.
  15. Update your profile regularly.  Add new projects, new connections, new jobs, new publications, new groups.

This is not an exhaustive list by any stretch. Just my brain purge for today. Hope this helps you get a start with this.

If you only do half of the things on this list, you will be ahead of 90% of professionals on LinkedIn.

If you'd like this list of LinkedIn tips as a checklist with 4 additional bonus tips, click the button below to get it free yo. 

Have some additional ideas? Have a question? Feel free to add them in the comments.


Free resources I have to help you today:

Top 6 Tools I Used to Build My Business in 1 Year (Click Here)

30 Day Checklist for Building a Profitable Social Media Biz from Home (Click Here)

5 Critical Steps I Took Before Leaving My Job  (Coming Soon!)

10 Badass Tools I Use Every Day in My Business

The wrong resources can sink your business.

The right resources can make you money and save you time and headache.

A little back story....

I’ve been a business owner for most of my career. For a period of time, I took a job with a large company as Director of Marketing and Social Media.

As it happens with large companies, sweeping changes and consolidation led to many people losing their jobs. Although I was assured my job was safe, I began to see the writing on the wall. Once I started packing a bag in my company car each day before work, just in case that was the day the company told me it was time to part ways, I decided it was time to make a move. 

In 2014, I started an online consulting and marketing business. We do social media marketing and web design for businesses. Our clients range from start-ups to $300 million+ companies.

The resources listed below are the ones I use everyday. They are the ones that will make you money. They will save you time and heartache. I am in love with them. These resources can get you started in growing your side-hustle freelance business by $1,000/mo...and then way more. 

If you have an online business, or want to start a side business, here are my top 10 resources to crush it.

Note: These are 10 tools that I use everyday. For the top 6 I used to triple my business income, click the button below. 


1. Strikinlgy

The easiest way to get an awesome website built for your business. It’s free to start and you can upgrade to a paid plan for more features. If you sign up through this link, there’s no commission but I do get a free website build added to my account :).

2. Bluehost 

Bluehost is the hosting plan I’ve been using for over 4 years and it is the BOMB!

Their basic hosting account includes a free website domain, unlimited hosting space, and unlimited email accounts (this is big if you want an professional email address like yourname@yourbusinessname.com). Bluehost also makes it simple to connect your domain to your Strikingly or Squarespace website. All of this for $3.95/mo currently.

I highly recommend Bluehost. I would send the Bluehost staff flowers everyday if I could. Click here to get the best price.

If you plan to build a blog for your business, a WordPress blog hosted on Bluehost is the best way I’ve found to do this. 

Here is a video showing how easy it is to build your own blog with WordPress + Bluehost.

3. FreshBooks

I switched from using Paypal to send invoices to Freshbooks in June of last year, and my business sales doubled over the next six months.

Now, I’m not saying it was only due to Freshbooks. But it helped a ton.

Freshbooks allows me to send amazing estimates and invoices to customers and let’s customers easily pay me with a credit card or check. I even see when a customer views an invoice :).

And I can do all of this from my phone too.

This link goes to a 30-day free trial for FreshBooks.

4. Squarespace

Another amazing website builder. Not as easy to use as Strikingly, but certainly more robust for clients sites. I’ve used Squarespace to build many websites for clients, and they look amazing and perform even better.

They are fully mobile-responsive and you can build them without touching a line of code.

5. Moz Local  

Moz local is awesome for getting your business listed in Google search and all local search directories. Go to this link and list your business for fast search results.

6. Google Voice 

Use this to get a free business phone number that forwards to your cell or local number. This will save you $240+/year. You must have or create a free Google account to get a free Google Voice number. It’s well worth it.

7. Right Signature

 I use Right Signature to get contracts signed from clients. This makes it incredibly efficient to get documents signed and get stuff done.

I simply upload a pdf in my account, select where I need a client to sign, and send the document to my client. My client can open and sign the document electronically and it sends a signed copy of the document with time stamp to me and my client. They can even sign it on their mobile phone.

This was a game-changer. For a while I didn’t do this and documents would take days or weeks to get signed. Now I average a couple of hours.

8. Long Tail Pro Keyword Research Tool

This tool is the best I’ve seen for finding low-competition, high-traffic keywords for SEO for your business and your clients businesses. Keyword research and SEO are services that I charge clients for, and this is one of the main tools I use for keyword research. I’ll put a video on how I’m using Long Tail Pro soon.

9. SumoMe 

This is the app that provides the really cool share buttons on the side of this website. They also allow you to put an email newsletter sign up form on your website and a host of other free tools like heat mapping and contact forms. Check some of these out on my business website www.redlinehd.com. I’ve used this on many clients sites as well and they love them.

10. Mailchimp 

Email marketing made brain-dead easy. This is what I use to collect emails and send newsletters. Their “forever free” plan is $0 and you can collect emails and send up to 12,000/mo. BOOM!

This isn’t everything, but I built a 6-figure online biz using just these tools. 

If you only get these 10 resources you will CRUSH IT with your online biz!

It took me a while to start using some of these, and I wished I had started MUCH, much earlier.

I will continue to add to this list as I find other services that will make you money. Let me know if you find something that works great and I will take a look at it.



Free resources I have to help you today:

Top 6 Tools I Used to Triple My Business Income (Click Here)

30 Day Checklist for Building a Profitable Social Media Biz from Home (Click Here)

5 Critical Steps I Took Before Leaving My Job  (Coming Soon!)

How to Create Options for Yourself

Grand Central Station. I visited last year. This isn't my picture but it's pretty cool right?

Grand Central Station. I visited last year. This isn't my picture but it's pretty cool right?

Options are power.

Having options can get you more money, give you choices, get you a more exciting job. Having options gives you negotiability.

Options give us the power to choose.

We can change our lives with options.

If we don’t like where we are in life, we have the power to choose a new direction. Learn new skills and go do something else. It’s never been easier than right now to learn new skills and try something new. There are courses on Udemy.com or Lynda.com that can teach you anything. Learn to code, learn how to start an online business.

You can get certifications now that can get you more jobs than a college degree. The CAPM (project management) certification costs $500 or less, can be earned in a few months, and can get you a $100k job.

Here is a list of the top paying certifications for 2015.


The wonderful (and scary) thing is that it’s our choice.

We make the choice or we don’t.

It’s important to understand that not making a choice is letting others make the choice.

Spend less than you earn, invest the surplus, grow the gap. Avoid debt. Try to find something you love and make money doing it. A side hustle. Not my expression, but I really like it. I heard it from Paula Pant from the Afford Anything blog. If you’re not reading her stuff, check it out. She’s retired in her 30’s and travels the world.

I believe we’re only going to be exceptional at something we love doing. Our lives should be dedicated to figuring that out.

It’s hard and it’s scary. It means trying a lot of things and doing some things we think we’d like. Maybe they don’t turn out that way. But life’s a drag otherwise. It’s too easy to monetize something you love now.

The keys: spend less than you earn, invest the surplus, grow the gap, avoid debt.

And keep learning new skills.

More skills give you more options. More options give you power and negotiability.

Start developing yours by learning new skills, getting rid of debt and growing the gap between your income and expenses.

Cheers to your success!


Free resources I have to help you today:

Top 6 Tools I Used to Build My Business in 1 Year (Click Here)

30 Day Checklist for Building a Profitable Social Media Biz from Home (Click Here)

5 Critical Steps I Took Before Leaving My Job  (Coming Soon!)