Tip #4 for getting more sales from your automotive website: Use social media to dominate the first page of Google.
I’m sure I don’t need to go into the benefits of social media. What I can tell you is that when I was marketing director for the largest automotive group in Louisiana, our social media presence went from non-existent to over 40,022 Facebook fans reaching over 130,000 people per week.
So we were reaching the vast majority of people in our target market…some of them every single day.
But one of the biggest benefits is shown below. We absolutely dominated the first page of Google using our social media. No other dealership was in the organic search results when someone searched for our group.
In other words everyone that searched for our group got nothing but our web properties on the first page…all of them linking to our website.
Who would you rather be from the pictures below?
Or this store?
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